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Uzone.id — For many, a career in digital marketing is a dream come true. With the abundant benefits offered by tech companies and the growing trend of remote work, digital marketing professionals can enjoy six-figure salaries, unlimited vacation days, and flexible schedules that allow them to work from home or travel the world as digital nomads.
Whether you’re seeking a new position as a digital marketer this year, contemplating a career change to embrace remote work, or looking to enhance your skills in your current role, we are here to support you.
Here are 20 vital digital marketing skills that will propel your career forward and drive your company’s success.
1. Writing and editing
This skill is arguably the cornerstone of any successful digital marketer. While there are roles in the digital landscape that don’t involve writing or editing, mastering content marketing is essential. Understanding what constitutes a compelling blog post, knowing how to source and craft outstanding content, and the ability to transform subpar material into engaging narratives will significantly benefit your career in digital marketing. Additionally, familiarity with copywriting resources, such as the AP Style Guide, is crucial for honing your craft.
2. Communication
Marketers today have a plethora of channels and tools at their disposal to effectively communicate with their target audiences.
In the era before inbound marketing, marketing communications tended to be one-dimensional. However, in today’s content-saturated environment, simply broadcasting one-off messages to customers is insufficient. It’s essential to actively listen to customers and deliver valuable content throughout every phase of their buying journey.
As an inbound marketer, it’s crucial to adapt to evolving customer needs and integrate these insights into your communication strategy.
3. Content creation
Content is fundamental to effective marketing. At each stage of the buyer’s journey, it’s essential to provide prospects with relevant information that addresses their needs and offers solutions to their challenges.
Successful inbound marketers must be both clear and innovative when crafting content. To excel as a professional content creator, conduct thorough research on your target audience and their requirements, while also keeping abreast of trends and lifestyle shifts that affect your audience.
4. SEO
Organic search results are more likely to be clicked on than paid search results, so understanding and using search engine optimization (SEO) is essential in your digital marketing career. Today’s “white hat” SEO tactics include content marketing, guest blogging, social marketing, and link building through high-quality content. But you also need to know technical SEO techniques such as updating title tags, H1 and H2 tags, and inserting keywords.
Speaking of keywords, as a digital marketer, it’s important to know how to research keywords to include in your website copy, blogs, and PPC to drive results for the brands you work with.
Electronic Marketing 101
5. Research
Inbound marketers must present messages and content that resonate with the reality of their target audience, and this can only be achieved through excellent research and data collection skills.
A good inbound marketer must be able to obtain and analyze relevant information accurately and use the collected data to understand potential customers’ current needs while predicting future trends.
In addition to collecting and analyzing data, you must be able to identify experts in the field when necessary. Involving your team’s internal experts in the process can increase the credibility, value, and trustworthiness of the content you provide to your target audience.
6. Design
Much of today’s digital marketing is based on visual elements. Content on all social media platforms works best when accompanied by great images. As a digital marketer, you need to know how to create and edit your own visuals.
If you can craft a banner, email banner, slogan, or social media image directly in Photoshop, that’s one less person, one less step needed to launch a digital campaign, and one less person for your client or company to deal with. with. This means one less person. employ If Photoshop (or another Adobe program) isn’t your thing, there are a variety of tools available to help, such as Canva.
Create unique and eye-catching email images using Canva integration.
7. Paid social advertising
Gone are the days when social media was ‘free’. Now, the best way to reach people on social media and distribute your content is through paid social advertising.
Understanding how to write copy (length and variety) and following image best practices for each site will greatly help your career. You’ll also learn how to monitor and adjust your bids to improve your ads, or when to get help if you don’t have enough time to watch your ads every day.
Facebook Advertising and Email Marketing
8. First-class private brand
Digital marketers tend to be the face of their brand through social media, content marketing, conference attendance, and more. It is important to have an online digital presence that shows that you are energetic and professional. Additionally, building your brand using top content sites like Medium will ultimately give you a better understanding of your brand and how you can leverage it for your brand.
9. Network
Inbound marketing primarily operates in the digital space, but networks can be digital or physical. Successful inbound marketers must be “people” who know how to connect with the right people in their industry to best reach and promote their brand both offline and online.
To be a great networker as an inbound marketer, you need to be able to attend industry events, connect with industry experts and thought leaders on social media, and cultivate valuable relationships.
10. WordPress
WordPress is probably the most widely used content management system (CMS). It’s not just a tool that small businesses use to debug their websites because they don’t have developers.
The brand you work with may need to use WordPress or switch to WordPress. Understanding WordPress and all its features and plugins will be of great help in your digital marketing career. It also helps you create your own website and blog for your company.
11. Excel
snore We’ve all seen the application of Word on every resume for the last decade. But now, as data grows and data analysis becomes more important, mastering Excel and understanding how to process data quickly and create tables and graphs from the data you see has become increasingly important.
Do you just list Excel, or are you a real Excel expert? Make sure it’s the last one.
12. Social Media Marketing
Nearly a third of the population now uses some type of social media platform, and 97% of businesses worldwide use social marketing. This makes social media marketing an invaluable skill in your digital marketing toolkit.
There is more to social media marketing than just posting on Facebook. You need to know how to engage users, write ads, create ads, create visuals, and analyze reach and engagement across all platforms. You also need to understand all the rapid changes in each platform and when to use different platforms to achieve different internal business goals.
13. Email marketing and newsletters
Many articles on the web ask the question, “Is email marketing dead?” I want to tell you that is not true. Everyone still reads email. This is still a very effective way to reach customers. Every brand you work with will have content they want to distribute. Email newsletters are a great way to leverage your email user base to expand the reach of your content.
To get the most out of email marketing, you should use email marketing software like Benchmark Email. Benchmark Email has many features that help you automate email marketing, grow your email list, and build effective brand campaigns that reach and resonate with your audience.
Complete Guide to Email Marketing
14. Google Ads and Pay-Per-Click
Pay-per-click advertising, also known as PPC, allows many businesses to significantly expand their reach, generate higher revenues, and increase brand awareness. If you can do this for a business, you will have one of the highest-paying jobs in digital marketing. To do PPC well, you must be able to think scientifically and strategically and be effective in creating, optimizing, and reporting campaigns using Google Ads and Google Analytics simultaneously.
15. Conversion rate optimization (CRO)
The goal of digital marketing is to drive traffic to your website and convert that traffic into customers. CRO is the art of testing different website pages, copies, and calls to action (CTAs) to see which converts best. It combines website design, copywriting, and user experience skills. As a digital marketer, you need to understand how to conduct A/B testing and be proficient in tools like Optimizely to help with your research.
16. Automation
Marketing automation is the art of creating automated tasks for website visitors to save time as a marketer. It’s important to know how to set up forms, create landing pages, and launch drip campaigns that can convert website visitors into customers. This is an important aid to your sales team in finding qualified sales leads from your web traffic.
It’s important to have a marketing automation tool that fits your business goals. Try BenchmarkONE for free and see how our marketing automation and CRM software can help you drive leads to your website and drive sales through the power of effective email marketing.
When it comes to sales-qualified leads, if you know how to score your website visitors to determine how valuable they are to your marketing or sales team, you can outperform many digital marketers.
17. Presentation design
Throughout your career, you may have to make more than one presentation. Whether it’s a customer presentation, webinar, or internal presentation, it’s important to know how to structure your group.
In digital marketing, it is important to know how to create PowerPoint or Google Slides rather than text on slides. Whether you’re an entry-level employee or a leader, you need to unify your story and express your strategy clearly so you can communicate your project and results to many key players.
Luckily, some tools can help you achieve this easily. Tools like Canva and Simple help you create images and diagrams that bring your presentation to life cleanly and professionally.
18. Influencer marketing
Brands can achieve great success by connecting with online influencers to increase brand awareness and distribute or co-create content. Connecting with influencers and understanding how to move them from ignorance to advocacy is an important skill in digital marketing. If you know how to find and track online influencers using a tool like Traackr, you can stay ahead and save time.
19.HTML and CSS
If you use WordPress, write and update website copy, use marketing automation, and need to understand CRO, knowing the basics of HTML and CSS will be helpful. Being able to enter your blog’s website code and update the title can save you a lot of time contacting a dedicated WordPress developer or brand product team.
20. Creative and analytical skills
Lastly, digital marketing is both creative (photography, writing, design) and analytical (Google Analytics, CRO, marketing automation). To be truly successful in digital marketing, you must be able to apply the art and science of your work and understand how to properly utilize these two important skills.
Master all these skills and combine them with the perfect blend of creative and analytical strategy, and you will become the successful digital marketer you always wanted to be.
