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Uzone.id — Going viral in social media is not about creating fresh, fun and creative content. There’s another crucial point that can boost your content and expand your engagement: timing. It’s not about gimmicks; it’s simply about posting at the right and perfect time.
The internet is 24/7 on, with over 5.35 billions of users worldwide going online every minute across various platforms, social media offers immense opportunities for your small business or personal brand to go viral.
Quoted from Wordstream, it matters when you post on social media because most social media algorithms consider recency a ranking factor.
It means, if your content is on the top of the recent post when people online are most active, more people are likely to see it.
A research by Wordstream noted that the overall ideal time to post on social media is between 9 AM and noon on Mondays, Tuesdays, and Wednesdays. Another research by Hootsuite also found that the best time to post on social media is around 8:00 AM PST (5:00 AM EST) on Wednesdays.
However, each platform has its own prime posting time. So, here’s the perfect time to post your content on social media, including Facebook, TikTok, Instagram and YouTube.
Used to be the most popular app, Facebook is slowly being left out by some of the generation, but not with their loyal users. Believe me or not, Facebook remains an advertising powerhouse.
Statista found that with an active user close to 2.9 billion, Facebook is the most popular social network worldwide per 2024, and remains to be the most important social media platform among marketers worldwide with a percentage around 89 percent.
Here’s the best time to share your posts on Facebook:
- Wednesday: 11 AM and 1 PM to 2 PM
- Thursday: 1 PM to 2 PM
- Friday: 9 AM
The middle day of the week, especially around lunchtime (mid-day) usually gets the most engagement on this app. The reason is because people are often using therr break time to check on their phone, especially their feed. That’s the perfect time for you to catch their attention.
Instagram is the second most-used platform by marketers after Facebook with a percentage around 80 percent. Another fact is, 61.1 percent of total Instagram users worldwide are between the ages 18-34 or Millennials.
Even though Instagram is the second most-used app after Facebook, but based on Statista, Instagram’s engagement rates are four times higher than Facebook with Instagram Reels getting more likes and saves, than other contents.
Actually, the overall best time to post on Instagram is at 9 a.m. on Monday or Tuesday, but each day has a different pattern of time. So, here’s the ideal time to hit “post” on Instagram.
Monday to Friday:
- 6 AM to 9 AM
- 5 PM to 6 PM
Saturday to Sunday:
- 8 AM to 10 AM
These times are typically after work hours, when people are heading home and catching up on what’s going on social media that day, making them scroll through their feeds. Posting during these peak times potentially increases your chances to reach a wider audience.
TikTok
This most buzz-worthy app is the youngest one among the others, but this ‘baby app’ has totally transformed itself to a must-have digital platform for all generations and brands.
Based on Statista, TikTok is the most frequently used app worldwide, with Android phone users spending an average of 34 hours per month on the platform. This app is expected to reach more than 2 billion users this year.
Generally, the overall best time to post on TikTok is at 9 AM on Saturday. But, we have more explanation about this one, let’s take a look at this:
- Tuesday: 9 AM
- Wednesday: 2 PM to 5 PM
- Thursday: 12 AM and 7 PM
- Friday: 5 AM
- Saturday: 9 AM and 6 PM to 9 PM
- Sunday: 1 PM
These ideal times actually are based on the global users behavior and engagement patterns. TikTok has a bit of a different pattern than the other apps, this app gets more engagement in the afternoons and on weekends–it’s when young generations usually have free time from school and work.
YouTube
YouTube is the only app with long-form content but this app remains incredibly popular and is now the second largest search engine in the world. To compete with its biggest competitor, TikTok, YouTube is creating some big changes.
YouTube is also jumping into the bandwagon by introducing YouTube Shorts. Based on statistics, their users spend an average of 28 hours and 5 minutes on the Android app each month.
Actually, the best time to post on YouTube is 6 PM on Friday, but there’s more ideal time than that. Let’s take a look at it.
- Thursday and Friday: 12 PM to 3 PM
- Saturday: 9 AM to 11 AM
- Sunday: 2 PM to 4 PM
- Friday: 6 MP to 9 PM
These times actually match when viewers are most likely to have free time to watch longer videos, like during lunch and dinner. Recently, it’s become popular around Millenials and Gen Z that people usually watch longer videos while they eat–as their ‘companion’.
Frederator Networks noted that weekend mornings and weekday afternoons are prime times for video consumption, especially the longer videos.
Actually, to make your content go viral takes a lot of effort and this ideal timing is only one of them. One thing for sure is, finding the best time to post on TikTok, Facebook, Instagram, and YouTube can significantly help your social media strategy. We hope this can help you boost your content and your small business. Good luck!
