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Uzone.id—Instagram has become one of the most popular social media platforms in digital society today. In fact, having more than one Instagram account is no longer strange. So, what are the benefits of having multiple Instagram accounts?
Having multiple Instagram accounts can provide various benefits for personal and professional purposes. This common phenomenon is now increasingly popular and is considered to have several benefits, such as:
Account Focus
Having multiple accounts allows users to better tailor their interests and different audiences. Many users who have multiple accounts are now reserved for special segmentation.
For example, the first account is for family and friends, the second account is for a specific community or hobby, the other account is for business, and so on. This allows users to express themselves widely without disturbing followers.
For example, users who work in the creative field or influencers can have more than one Instagram account, which opens up opportunities to develop a stronger personal brand. An influencer can have a separate account to share content related to lifestyle, beauty, or fashion, while another account can be used to share tips about travel or sports.
In this way, each account serves as a platform to build a more segmented and loyal audience.
Content Separation
The main reason behind the rise of this trend is the separation of personal content from more professional content. This allows users to better define their content’s intended purpose, sharing more relevant content with different audiences. In addition, users can maintain privacy in their personal lives while promoting their business or hobbies on other accounts.
In essence, having a personal account separate from those related to a particular hobby or interest, such as photography, traveling, or design, allows them to maintain a different identity and audience.
Additionally, for business or brand owners, having a separate Instagram account for each product line or market segment provides an opportunity to focus on a more targeted audience. Thus, it helps increase engagement because the content presented is more relevant to different audiences.
Privacy Controls
The third benefit of having multiple accounts is that users can exercise more control over privacy. Users can select or sort who can see specific content. This allows users to share content more freely without affecting the image or theme of their account.
As for ten tips for managing multiple accounts effectively, reported from the zight.com site, namely:
- Use a consistent brand voice across all accounts
- Leverage analytics tools to track the performance of each account
- Optimize and schedule posting times
- Tailor content to each audience
- Take advantage of the stories and highlights feature on Instagram
- Interact with followers regularly
- Collaborate with other influencers
- Promote an Instagram account
- Hold contests and giveaways to engage followers
- Stay up to date with Instagram features
However, even though many Instagram accounts offer various advantages, users still have to manage them wisely to stay calm. Additionally, with the increasing number of accounts owned, users need to ensure that they remain compliant with Instagram’s policies regarding the use of multiple accounts and avoid risky practices, such as using fake accounts or excessive automation that violates the platform’s rules.
Multiple Instagram accounts provide more flexibility and opportunities to target specific audiences, build a strong brand, and manage content more effectively. However, it also requires extra time and attention to be carried out optimally.
With the right strategy, users can use this platform to achieve personal and professional goals.
(Nurul Arifah)
