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Uzone.id — Elections are always crucial for a country, especially the US presidential election, which significantly impacts the world. The results will affect economic alliances, defense strategies, climate policies, and more.
This day, amidst the extraordinary development of AI, the 2024 elections are certain to be significantly influenced by technology. Technology has significantly impacted how campaigns are run, voters are involved, and election integrity is maintained. Here are three tech game-changers making an impact in 2024’s elections
Artificial Intelligence
The existence of AI has enabled campaigns to target individuals tailored to the behavior, preferences, and demographic characteristics of voters in the past.
Artificial intelligence has helped each candidate’s campaign team collect data and provide interesting insights into voters’ thoughts.
One innovative method of using AI in the 2024 elections is sentiment analysis. AI will help survey institutions analyze general data such as social media posts, news articles, and voting records.
From the data, the campaign team behind a candidate will process the data into a product that can increase public interest. In addition, AI collects data, tracks responses, and analyzes trends in real time.
AI has helped teams decide which issues to focus on, strategize to engage voters, track changes in public opinion, and even predict election results. Thus, the campaign team can make informed decisions based on data about where to allocate resources and focus the movement.
Blockchain
Recently, America has become one of the countries that mishandled the presidential election. In an article published by the PEW Research Center, the majority of Americans said they were concerned about the impact of AI on the 2024 presidential campaign.
Most citizens are concerned that AI will create and distribute false and misleading information about campaign candidates. 77% of people said that large technology companies are responsible for preventing misuse of their platforms.
To address these concerns, blockchain technology is used to improve election security and ensure transparency. Blockchain-based voting allows the government to conduct secure, transparent, and verifiable digital voting.
Blockchain was first known through Bitcoin and cryptocurrency. This technology is a digital data storage system connected through cryptography, which stores data in blocks interconnected in a chain. The main features of blockchain technology include decentralization, immutability, and consensus.
On the other hand, blockchain’s decentralized nature can help protect data from manipulation and fraud. As such, every vote will be recorded and audited, making the election process more transparent.
Deepfake Detection
The rapid spread of information on social media has also become an important tool for candidates to attract voters, especially those participating in elections for the first time. Video content and memes are tools to gain moral support from the public.
However, like a double-edged sword, social media can be the fastest platform for spreading deepfake content, especially on the days leading up to election day. Starting from exploiting disasters and editing photos or videos to inserting false information about candidates can encourage misinformation.
Fortunately, the advancement of AI has also been accompanied by the discovery of deepfake detection tools. These tools are commonly used to analyze digital content to determine whether AI creates or manipulates it.
The VLink site lists the ten best AI deepfake detection tools this year, namely HyperVerge, Sentinel, Sensity, Oz Liveness, WeVerify, Intel’s FakeCatcher, Microsoft Video AI Authenticator, Deepware, Phoneme-Viseme Mismatches, and DuckDuckGoose.
Technological innovations have truly changed how candidates campaign, the public votes, and the election process, making election years the most dynamic and crucial time. As technology advances, these tools will likely shape political discourse and voter behavior in the run-up to elections in the years to come.